At the heart of who we are, is supporting breastfeeding mothers, no matter how long or short their breastfeeding journey may be.
Founded by a breastfeeding mum, Petrina, her aim is to support new mums to initiate breastfeeding and continue to stay breastfeeding by providing all the practical essentials needed within a gift box.
In 2023, Mama's Boobie Box expanded its offerings by designing and manufacturing its own line of breastfeeding essentials.
This proprietary range includes innovative products such as breastfeeding vests in vibrant designs, a nursing cover, and a breastfeeding journal. These items have garnered positive feedback from customers for their comfort, practicality, and contribution to a more convenient breastfeeding experience.
The company's growth trajectory continued in 2023 with the initiation of wholesale distribution. Mama's Boobie Box products are now available in retail outlets across the UK, Ireland, Australia, and Switzerland, extending their reach to support more breastfeeding mothers globally.
Beyond product offerings, Mama's Boobie Box fosters a supportive community for breastfeeding mothers. Through newsletters, a WhatsApp group, a free breastfeeding guide, and active social media engagement, the company provides valuable resources and a platform for shared experiences. Their Instagram presence, serves as a hub for information, inspiration, and connection among mothers.
Environmental consciousness is also a priority for Mama's
Boobie Box. The company utilises minimal packaging, opting for recycled materials to reduce waste and promote sustainability. Their UK fulfilment partner is B-Corp certified.
In essence, Mama's Boobie Box stands as a testament to the impact of a mother-led initiative, combining personal experience with a passion for supporting others. Through quality breastfeeding products, community engagement, and a commitment to sustainability, the company continues to make a meaningful difference in the lives of breastfeeding mothers worldwide.
The business was nominated for "Best Breastfeeding Business" in the Friends of Breastfeeding Awards in April 2023. The business was also nominated for "Best Newcomer" in Network Ireland Limerick Awards in July 2023.
In 2025 the business won 3 product awards at the Bizzie Baby awards. Following these awards, the business expanded its range further in the UK and launched it's UK website in June 2025.
